New Print Alert🔥
With the upcoming launch of the Love Story Valentines collection, we decided we wanted to create our own digital print to use as one of the main fabrics in the collection.
We have been in collaboration with @the_bunny_huns to create our first ever digital print and we have loved working together! Jessica Lois Bailey was an intern at Isolated Heroes quite a few years ago now and her work is amazing. Click the link to be taken to her Instagram to see more of her work.
Working with someone local to Dundee is super important to us and improves our sustainability of the products we sell.
To decide what print we wanted we created a mood board of all our inspirations. The main themes we are taking inspiration from are roadside motels in America taking inspo from the neon signs.
The process of creating the material is made as sustainable as possible using only one litre of water to produce one metre of fabric. This is incredibly sustainable compared to other products such as a pair of jeans which consume 1000s of litres of water to create one garment!!! Crazy stuff!
To be in-keeping with Valentines Day theme we made sure to include all things pink, cupid, hearts and the iconic isolated heroes logo of course!!💕💕
We are so in love with the final print and so excited to see it in all the final collection pieces.
The launch will be live this Friday 28th of January so look out for the new print in many of the new pieces.
Hope you have a Happy Valentines Day and treat someone to a piece from the new collection to make their day extra special.❤❤
Our pop up next weekend will be stocking the brand new collection from the 3rd-6th February so come along to Princes Square to take a look!