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About
Isolated Heroes is the luxury ready to wear label by designer Samantha McEwen.
From the overall hype and media attention surrounding Samantha's graduate collection "Voodoo Zumbies" and through the phenomenal feedback since the graduate show has ensured the immediate launch of the Isolated Heroes label.
Merging a kaleidoscope of inspirations and techniques Samantha's pieces are desirably unique while retaining a strong wearable ethic. The brand uses a rainbow of vivid clashing colours, distinct tribal prints, illustrative embroidery techniques, oversized silhouettes and over embellishment. Built up of entirely wearable, durable yet delicate and exclusive pieces with a distinct Street Wear feel. Isolated Heroes is predominantly a Unisex label with the idea of bringing Optimistic Clothing and a fierce sense of identity into the designer market. It primarily forms and reflects the air of excitement flooding through the new generation of London's young and amazing.
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- May 09, 13
FREE SHIPPING from now until Monday in our ASOS Marketplace store! Use code "MAGICMAY" at check out!! - May 09, 13
In action Some of the pieces on the shoot - Isolated Heroes, Hyena and Jade Clark Ramario and I on Location
While we were in London I also had time to drop by and see Ramario Chevoy on a little shoot he was doing in South East London. The studio was in this actually MASSIVE warehouse in the middle of nowhere. I was incredibly ill on the day with a massive fever but managed to trail my bag of samples half way across London to take part in the shoot. It was lots of fun on the day and I can't wait to see the final edits.Climbing walls in Buffalos Ramario in the cyber barbie fur and oversized team jersey
Read Ramario's blog here and see all his different crazy outfits! We love his eclectic sense of style :DEvil eye embroidered flying saucer top
http://ramariosayslistenbitch.tumblr.com/ - May 09, 13On Friday we had our first mentoring meeting with Alison Lewy from Fashion Angel at ASOS HQ in Camden. To say I was a little nervous was an understatement!! Being the kind of person who panics over EVERYTHING, I had visions of getting out the lift on the fourth floor of Greater London House to be greeted by scenes of the devil wears Prada. I couldn't have been more wrong! My mind was automatically put at ease as soon as I entered the reception and was introduced to the lovely Alison Lewy and Letitia Allman from ASOS Marketplace.
The beautiful building where ASOS Head offices are situated
I have been following the Fashion Angel Website for some time now and monitoring their progress with other designers. Therefore I jumped at the opportunity when Fashion Angel announced that they would be working with ASOS Marketplace for a second consecutive year mentoring a young designer and developing the strategic and operational direction of their business to secure it's growth and sustainability.
As soon as we arrived at the building we were taken on a short tour and introduced to members of the buying and selling team, a host of stylists, the woman's wear department and most importantly the ASOS Marketplace team.We had a short sit down with James Hart (E Commerce Director of ASOS) who asked for our feedback on ASOS Marketplace and any changes we thought could be made as sellers. It was great to be giving the opportunity to have our ideas and opinions considered by someone in such an influential position. We were then shown inside the press showroom where there were Sooo many pieces that I wanted to take home!!Inside the reception area Alison Lewy From Fashion Angel and Myself in the ASOS Main reception
Soon it was time to get down to business and for our first mentoring session to start. Alison and I headed to one of the main meeting rooms where we sat down for a good three hours talking over everything from the Isolated Heroes brand history, to our current client base and where I want to take the brand in the next few years. It was great hearing Alison's advice and having someone who has so much experience in the fashion industry give us guidance.
Running a clothing label which is only in its first 18 months is an extremely daunting task as not only do I design and make all the pieces I also handle the majority of PR, Client liason and maintaining our website. Therefor sometimes the business sides of things become a little overwhelming and it is hard to find the time to map out exactly what the next steps should be. It was great to be able to sit down with Alison and set up some next clear steps for the brand. Alison gave me so much invaluable information on everything from fabric suppliers, manufacturers for our product, how to correctly cost our items and also some great guidance on trademarking and selling our products wholesale.
The first mentoring session has by far been the best Business experience Isolated Heroes has had to date and we are now buzzing with information! I already cannot wait to get back down to London for the next one! - May 09, 13
Isolated Heroes Team Jersey Discunt T-shirt Kokon To Zai This is another amazing shoot coming from Australia featuring some Isolated Heroes. Styled by the AMAZING Kurt (Jeepers Kreepers) and shot by Sam Whiteside. Feels so good to be shot alongside some of our other favourite brands - Kokon To Zai, Di$count, Rik Villa etc.You can buy your very own Isolated Heroes white fishnet team jersey by clicking here.The top available in our online store shot by David Macaffer - May 08, 13
Eye Scream by Rachel Lou All work by Rachel Lou.
Another thing I have missed about blogging is showing in detail other artists and designers whose work I admire. I have came across Rachel Lou's work a number of times but have never realized who was behind the pictures! Rachel is the 20 year old LCF Fashion photography student behind all these amazing images. I am actually dying to work with this Gurl!All Images by Rachel Lou - May 08, 13
Beautiful Vanessa from the Sats in the Isolated Heroes hand sequin crop Vanessa from the Saturdays in our crop and spot the voodoo jacket Vince and co wearing lots of Isolated Heroes
We were so excited to be featured in Vince Kidd's new music video for "THE ZOO". Styled by the amazing Heather Falconer fashion editor of SPINDLE magazine. The video features lots of iconic Isolated Heroes pieces including the cyber barbie faux fur, Voodoo face jacket, tinsel jacket and lots of sequin pieces. It was also great to be featured by lots of other designers we admire including BOLSHIE, Roberto Piqueras and my favourite Glasgow gals Obscure Couture. Check out the brilliant video below!Vince Kidd in the Cyber Barbie Fur - May 09, 13
Nyane styled by Danny in the digital print swimsuit Nyane in the Digital Print Dollar Bill Swimsuit Mpho Lebajoa in the digital print crop top
There is no denying the world's love for the The most amazing twins on earth Nyane and Mpho Lebajoa. We are always more than happy to work with the girls as they always produce amazing results! Here is a recent shoot from the super amazing stylist Danny D Crook!Danny Crook in The Hologram stretch spandex leggings Mpho in the flame foil spandex two pieces - May 08, 13
Under the sea Set Design Karen Simpson \working her Magic Lauren in the dollar Bill Leotard and Tinsel Jacket Behind the Scenes! Big Model BABES
We have been smashing into the Australian market lately with a growing number of our customer base being down Under! Having been approached by a number of boutiques wanting to stock our collection overseas we have finally settled on the first stores to ship our collection to. In anticipation for the launch we also recently shot with a great team for an Australian Editorial. The editorial had a futuristic under the sea theme and we worked alongside Mixed Media artist Emily Milne on the photographs. Here are a selection of the backstage shots from the day.Backstage Polaroids Backstage Polaroids - Prop Palace Backstage Polaroids - Tridant Merwitch
The team included:
Photographer and mixed media artist - Emily Milne
Photography Assistant - Bryndis Blackadder
Models - Lauren Andrew @ Model Team
- Hamish Duda @ Superior Model Management / ELECT
MUA - Karen Simpson & Jillian Elizabeth MUA
Stylist - Samantha McEwen - May 08, 13
We were delighted to find out in April that we had won the prestigious Fashion Angel , ASOS business mentoring program. We have been trading with ASOS Marketplace since December 2011 and they have been extremely helpful overseeing all stages of our business from the general launch through to advice on our collections development. The Last year and a bit has been a great trading experience and we have enjoyed watching our business grow internationally through our ASOS Marketplace customer base.Fashion Angel Website Our ASOS Marketplace Store Current Isolated Heroes range available on ASOS Marketplace
We were absoloutely delighted when Alison Lewy from Fashion Angel and Rachel Humphreys, ASOS’s Senior Marketplace Manager announced that Isolated Heroes had won the place on the prestigious program. Last Friday brought our first visit to ASOS HQ which I will detail in another blog post. We Reviewed all aspects of the business and looked over the labels history, customer base and our current range. Lets just say my to do list right now is massive!
The next six months are set out to be a hectic but extremley benifital time for the Isolated Heroes label while we are part of this prestigious program which sets to nurture and develop creative talent.
You can read the full press release on the fashion angel website here.Selection of items currently available in our online store Demonstrating our ability to work with a number of different industry professionals and pull together big teams - stylists, photographers etc Different fabrics and textures Isolated Heroes use within the ASOS Range
Alison Lewy, Fashion Angel’s Director welcomes this opportunity to support an aspiring design business in this way: “We were overwhelmed with applications which show the high demand for industry led mentoring support to assist fashion enterprises. It was a difficult task to choose a winner with so many strong entries. We selected Samantha as we loved the brand aesthetic and felt with the right support the business had potential for growth. Samantha will now have the opportunity to work with a team of high-level, industry professionals from Fashion Angel to ensure the on-going development and success of her business, as well as exposure for the Isolated Heroes brand.”
James Hart, E Commerce Director of ASOS, said: “We are excited to announce Isolated Heroes as the winning recipient of the mentoring programme with Fashion Angel. Their entry stood out because of both their eagerness to learn, but also their clear ideas as to the way they wanted to develop their business and expand their label. Samantha’s commitment to her collection on ASOS Marketplace has given her the strong foundations on which the Fashion Angel mentoring program can build. We can’t wait to see her business grow.” - May 08, 13
Karis from Girl Band STOOSHE in Isolated Heroes Some more of the hand made sequin goodies we created for the girls The Hand Sequin crop top - everything is finished by hand! As you all know by now we LOVE the idea of Girl Power in the ISOLATED HEROES Studio!! And we LOVE Girl groups! So when Girl Band STOOSHE asked us to send over some pieces from the collection we were more than happy to oblige. Here is a picture of the lovely Karis from STOOSHE wearing the hand sequin hash leaf crop top. Cannot wait to see the other girls working our threads! Take a sneak peak at the treasure chest of things we sent them and steal the girls style by snapping up one of the Hash leaf crop tops now by clicking here!The hand sequin Hash leaf crop top available in our online store - May 08, 13
And in other news we have had some dream come true press requests from British Vogue for the new MISS Vogue by the amazing Vogue stylist Francesca Burns! So keep your eyes peeled for a news stand near you and in the mean time look at their amazing packaging! I am keeping these boxes forever!The best post ever!!!! - May 08, 13
Our Futuristic setting of "MARS" Tinsel Jacket and Vinyl Print Evil Eye Two Piece The Cosmic Mermaid Dress & Tinsel Jacket
Earlier this year I think it was around February / March we took to the freezing shoreline of St Andrews to shoot some of our new line for our online store. The lookbook was aimed for our international stockists and we wanted to have a real futuristic element to the photos. We scoped out some immense locations and chose to shoot here. We shot a look book and coinciding editorial on the same day however the editorial is currently with NOCTIS Magazine and won't be released until their summer issue in June. Here is a selection of my favourite photos from the day.Metallic Foil Skirt and flame Foil Crop The Blue Room The Space Room Sula in with the sharks
Credits go to :
Photographer - David MacAffer,
MUA - Jillian Elizabeth
Hair - Leona Anderson
Models - Sula Powell and stevie Newall @ ESCA ROSE Agency
Styling - Lisa Maclean - May 08, 13
Syron EP for "HERE" Syron Featured on The Fader Purple Glitter Fabric in the studio which influenced the dress Yin Yang hand sequin fabric samples on our Studio Research wall Syron in the sequin yin yang Dress on the Topman website
2013 Has brought Isolated Heroes our first ever Album cover!!! We were absolutely delighted when the amazing SYRON chose the Isolated Heroes yin-yang hand sequin black power mesh dress for the cover for her new EP Here! Get it on itunes or in a store near you now. It is amazing to see how much publicity the promos shots of Syron int he dress have brought Isolated Heroes as the pictures have literally been featured everywhere from the Topman website, The FADER, NME, to club night posters and festival billboards. This girl is about to blow up! She is massive!Black and White Version inside the EP The dress featured in our ASOS store The dress featured on the poster for the NEST in Dalston Yin Yang Party Dress product shot in our online store - May 08, 13Hey Guys!!! It has been so long since we have written a blog post! Although our company has slightly changed and grown that bit bigger our brand ethos and values have remained the same and our customers are at the core of that! We actually LOVE when we receive emails and tags on instagram and facebook of you guys wearing our stuff it gets us so excited and pushes us to bring you even better products in the next collection. We realized after a recent meeting with our new brand mentors that staying connected with our customers is probably THE most important thing in a growing brand and although we are constantly updating our facebook, twitter, and instagram etc sometimes its nice to take a step back and actually write it all down and get a personal connection with our customers. So with this we are coming back to blogging as we have miss it and its important to dedicate that little bit of time each week! Please feel free to comment, email and share the posts as the main thing we want to do is keep connected with you guys ! So here it goes a brief look back on 2013 .....
- Jan 06, 13
January February Youth In Revolt Mag Isolated Heroes feature - Model Ellis Oconner at Colours Beautiful Models Nicolla Prosser & Rebecca Butler from Superior Sara Preston and Kevin Mdanga
SO Happy to be included in the January / February issue of Youth In Revolt Magazine! Youth in Revolt is an online Australian Magazine by the talented Oliva Mroz and Nicole Daphne. The magazine aims to evoke thought, feeling and discussion from start to finish and takes a vast step away from Glossy magazines and their false portrayal of life. Youth In Revolt achieves just that through supporting young designers, stylists and photographers with a fresh youthful outlook on life invoking the reader onto an amazing, beautiful, eye opening journey from start to finish.
You can Read Youth In Revolt By clicking here. - Jan 05, 13
15% OFF ALL ITEMS FOR A LIMITED TIME ONLY! USE PROMO CODE "JANUARY" AT CHECK OUT!! CLICK HERE TO SHOP - Jan 03, 13We seem to be hitting 2013 hard!!! Amaazzzing pictures just through of the incredible Joey Ma in Hong Kong wearing our beautiful Cyber Barbie Fluro faux fur and a matching custom made beanie we made for him. This literally means so much to me that he is a fan of the brand as I have followed his blog for as long as I can remember and to be worn alongside all my other favourite designers KTZ, Jeremy Scott etc. WOWZAAAA 3>
- Jan 02, 13
Beautiful Nyane Lebajoa Working it in our Hand Sequin Hash Leaf Dress Our beautiful home gurlll Ellis Oconner in the dress Ellis for ASOS Styled alongside some beautiful ALTAR jewelery
So this is perhaps one of my favourite things we have in store at the moment. Hand sequin Hash leaf dress on beautiful black sheer fabric with a fluro knit binding. Modelled on the beautiful NYane Lebajoa and the amazing Ellis O'conner from Colours. Get yours now from our ASOS Marketplace store!Zooming through the orders in the studio - Jan 02, 13
A very Agatha Frank Christmas 3>
Couldn't help but share this with all our blog readers!! Our amazing Christmas card via Agatha Frank!!! She really is the most amazzzing person in the world! Perfect Christmas day outfit - Isolated Heroes shaggy faux fur, Jeremy Scott Keypad dress and Agatha's very own amazing pom pom heels!!! - Jan 02, 13
Isolated Heroes Sequin Yin Yang Dress - Love the hair styling! Major Babe in Isolated Heroes CYBER BARBIE shaggy faux fur
I met this lovely lady at Brighton Fashion Week back in May and have been following all her amazing editorial work ever since! So was delighted when she asked to use some Isolated Heroes for her latest shoot .... here are the results. First shoot of 2013!Isolated Heroes Faux Fur Collar Love the styling here! Our super massive shaggy fur again Sneaky Isolated Heroes ALien Leggings
All Images by Corrine Noel. - Dec 13, 12
Anthony F & Katie Alcock
Here's some images from a great article on Isolated Heroes featured on the Spindle Magazine website this week. Huge thanks to Charles Matthews & The amazzing Heather Falconer! This shoot was so much fun to shoot working with a brand new and extremely diverse team! You can read the whole article by clicking here.
Massive thanks to everyone involved -Photographer: Martin D BarkerPhotography Assistant: David MacafferModels: Anthony F @ Superior ELECT, Cassie @ Superior ELECT, Chloe Mitchell & Katie Alcock.Make Up Artist: Sara Hill @ Academy of Make UpMake Up Assistant: Rachael SolleyHair Stylist: Martine CarollHair Styling Assitant: Paolo AndreuccettiStylist: Terri HigginsAll Clothing: Isolated Heroes, Mr Bens, We Love To Boogie.All Jewellery: ALTAR Jewellery - Dec 13, 12
Life is good over in Isolated Heroes HQ! We have moved into a brand spanking new premises in WASPS Meadow Mill in Dundee.The studio is at least twice the size of our last which means more machinery and we have just taken on a whole new team of interns and studio assistants. With Christmas just around the corner we have a crazy crazy amount of orders to get through at the moment and probably the MOST exciting collaboration yet coming up in January!!! 2012 you have been good to us! Roll on 2013 for even more hard work :)Moving into the new studio - Nov 25, 12
BABE Models - Ellis Oconner @ Model Team, Kevin Mdanga & Nicola Prosser. Image by Barrie Morton 90's cyber influences styling - bubble bags etx Rebecca Butler @ Superior working the internet top & Skirt Pole Position Scotland Gurlllls Beautiful Sula Powell! Ellis working it!!! The finale Rebecca Weir @ Colours in the eyeball tassel jacket Heather from Pole Position Scotland working it!! The Finale!!!! So I need to do about three posts to cover this! We filmed the film in September starting off in the streets of Dundee and finishing in the gutter! We ended the film on a massive high throwing a big warehouse party in the Tin Roof studios building. The film aimed to capture the optimistic youthful vibe of the brand which I think we done pretty well! The film was screened at the end of last month in Soul nightclub which we turned into a seedy 90s strip club and made everyone enter an Isolated heroes utopia for the night! Hudson Mowhawke, dancehall, printed dollaZ bills with our faces on them, tacky tassel curtains and pole dancers completed the night! It was amazing! And I wish I could do it all again now!The AMAZZING Lou Clave @ Hair For Heroes working her magic Gary working on some finishing touches Sorting shoes for all the girls! CYBERTRIBE Models off Duty Outfits ready to go ALTAR Jewellery by Lisa Maclean! The perfect accessorie for Isolated Heroes PIZZA TIME Sally and Becci My favourites!! So much make up!!! Massive thanks to Studio RoRo for making the film, Ross McLean, Nathan Brake for the edit, Barrie Morton, Lisa McLean, Dave Macaffer, Lemont for letting us use his club, Lou Clave for all the amazing weaves and wigs and hair styles , Kelly Neilson, Jillian Elizabeth MUA and team, Russell Stewart, Stephen Bloe, Scott Duncan, Richard Paton and all the amazing models who came through to Dundee for the day:) could not have done it without you!!!! And a MASSIVE thank you to Heather and Carol from Pole Position Scotland for performing all night!Brilliant make up team creating MANGA eyes Jillian Elizabeth MUA getting to work on some of the girls SPICE GURLZ!!!! CYBER TRIBE DREAMINGG I want to be able to do this!! Rebecca Weir at Model Team Amazing Pole Dancers Gemma Chan Cyber Barbie 3> Taking my Bow The Fianle 3> Dollaz Dollaz Billz Oversized Plastic Backpack Warming up!!! Navada and Rona Bank Of Isolated Heroes DOLLAZ BILLZ And Finally ...... THE FILM !!! HOPE Y'ALL ENJOY IT :) - Nov 23, 12
The actually AMAZZZING Agatha Frank in our blue Cyber Barbie Fur!! Literally one of my idols! Agatha in the fur again! Super Cool Jacqui Karls working the micro fishnet dip hem vest The editor of "Youth in Revolt" Magazine's amazing goodies
Ok so lately we have been asking all you mega babes who have been buying the collections to send us in some pictures and we have posted our favoruites on the facebook page! I really want to give something back to all our repeat customers who have supported us from the very beginning. So please keep them coming as I actually LOVE seeing how you all style and wear the pieces. Heres a selection of my favourites ...Bryndis In her Alien Sweater Alex in Her Cyber Barbie Fur Cyber BBZ in Alien Dresses
Nyane in Her cloud print midi Nyane in her fishnet midi and bubble bag
Editor of A.F.Cake style in her barbie fur! NYC Packages
Syron in her pom pom stripper heels! - Nov 23, 12Last month we had the pleasure of sending garments down to Brighton to be shot by the AMAZZZING Elle Hardwick from Rookie! Elle was using them for the brilliant Brighton based band Hypnotized's new music video. The whole video has a lord of the flies type concept and the band look incredible wearing a mixture of different designers clothing styled by the incredible Alexandra MoonAge! Check out the video featured here on VICE! Here are some outtakes from the day shooting ......
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Shot by Ted Emmons
Stylist: Palma Wright Mamadoux
Mua/Hair: Palm Wright
Model: Lera
LOVE!
ISOLATED HEROES AVAILABLE ON ASOS MARKETPLACE!
https://marketplace.asos.com/boutique/isolated-heroes?oss_ss=1
Shot by David Macaffer
Love this! Straight from Sydney Australia. Editorial featuring Isolated Heroes shot by Sam Whiteside.
FREE SHIPPING IN OUR ASOS MARKETPLACE STORE ALL WEEKEND!!
USE CODE “MAGICMAY” AT CHECKOUT!!
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